作者：成海杜 来源：原创 发布日期：08-21
A | 连刷几部AI剧，明明是不同角色却似曾相识。
B | Tennis superstar Sania Mirza faced social media heat after she shared an Independence Day message for her fans on Twitter.,Indians are celebrating 75 years of independence today and several prominent personalities, including Mirza, have been sharing their wishes for the people on the occasion.,Sharing a picture of herself in which she can be seen playing tennis on the microblogging platform, Mirza wrote, "Happy Independence Day. 75 glorious years," under the caption of her post.,Many people, however, didn't accept her wishes before taking a swipe at Mirza for not congratulating Pakistan on its Independence Day. In 1947, Pakistan came into being on 14 August after the British divided India into two countries.,"You should tweet for Pak independence day," a user posted on Twitter.,"You're Pakistan property," another added.,"And there comes love from Pakistan," a third claimed, while mocking Mirza for marrying a Pakistani.,"Why r u tweeting on our Independence Day?" a fourth asked.。近期，某短剧平台发布公告，明确AI剧角色创作应避免雷同，杜绝“千篇一律”。事实上，此类AI同质化问题已从短剧行业蔓延至视觉设计、媒体运营等多个领域，不但引起大众反感，也阻滞了文化产业创新。 AI同质化泛滥，一方面在于技术降低了创作门槛，不少作者照搬成熟模板、复刻爆款内容以抢占市场、博取流量。另一方面，AI生成内容的版权归属和原创性判定标准不够完善，监督与管理存在滞后，助长了“拿来主义”。
C | 长远来看，AI同质化内容无法形成合规可控的数字资产，难以支撑IP联名、内容共创、文创销售等商业价值挖掘。若放任此类内容，文化产业的原创力和竞争力将被不断稀释，既不利于平台精品化发展，也会打击创作者信心。
D | AI可以提升生产效率，但故事内容、人物形象、美学风格等凝聚经验与创意的主要环节，仍需具备原创能力与精品意识的创作者主导。 作为内容审核与分发枢纽的网络平台，在避免同质化方面可发挥重要作用。当前，不少平台已采取相关措施，提高对原创性、差异化内容的推荐权重，完善内容比对筛查和侵权快速处置机制。比如，有的平台上线筛查工具，在内容上线前对素材肖像权、版权预检，取得一定成效。 对内容创作者来说，除了要打造具有辨识度的精品原创IP，也要积极主动做好数字资产与IP确权工作，更好将创意能力转化为商业成果。相信在平台的规范和创作者的努力下，文化产业创新将会创造出更大价值。
E | （覃皓珺）。
F |
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Published on:12:48:38